Have you ever stepped into a shop to buy something, but walked out with something else? It has been proven that the power of media at a point of sale is 70% capable of successfully changing the consumer’s mind. An eye-catching design is able to lure the consumer in from a distance, and feel the urge to own it once they get closer. This is the power of design that any brand is able to create. An explosion of power that makes designs… come alive.