Print Ads WWF  100 ชิ้น ที่เราคัดเลือกและรวบรวมมาให้ผู้อ่านได้เสพและขบคิดกันอย่างจุใจ ซึ่งงานหลายชิ้นผ่านรางวัลจากเวทีใหญ่มาแล้ว และแน่นอนว่ามีงานรางวัลจากบ้านเราด้วย ส่วนงานที่ไม่ได้รางวัลหลายชิ้นก็มีความเจ๋งในการเล่าที่สื่อออกมาได้อย่างคมคายจนอดที่จะเอามาแชร์ไม่ได้ ซึ่งโฆษณาจะมีทั้งเป้าหมายเพื่อสื่อสารให้คนตระหนักถึงภัยคุกคามจากการเปลี่ยนแปลงสภาพภูมิอากาศ และ การคุกคามสัตว์และธรรมชาติ

WWF หรือ World Wildlife Fund เป็นองค์กรไม่แสวงหาผลกำไรที่ดำเนินงานด้านการอนุรักษ์เป็นเวลากว่า 50 ปี ทำงานด้านการอนุรักษ์ใน 3 เขตพื้นที่ชุมชนทางนิเวศ คือ ทรัพยากรป่าไม้ ทรัพยากรน้ำจืดและทรัพยากรทางทะเลและชายฝั่ง โดยทั้งสามเขตดังกล่าว คือ ตัวแทนพื้นที่สำคัญทางด้านชีววิทยาของโลก ซึ่งหล่อเลี้ยงและเกื้อหนุนการดำรงอยู่ของสิ่งมีชีวิตทุกประเภท ซึ่งการปกป้องดูแลจะมีผลเชื่อมโยงไปยังการอยู่รอดของสัตว์น้อยใหญ่อื่นๆ อันรวมไปถึงถิ่นที่อยู่อาศัย WWF ยังกำหนดเป้าหมายในการรับมือกับภัยคุกคามจากการเปลี่ยนแปลงสภาพภูมิอากาศอีกด้วย

แมสเสจและไอเดียที่สื่อออกมาผ่านกราฟฟิคสวยงาม จะทำให้คุณเพลิดเพลินไปกับการดูชมและขบคิด และตระหนักในสิ่งที่ WWF ต้องการจะสื่อได้อย่างแน่นอน

 

Evolution

The more paper you waste, the less space they have.

Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Associate Creative Director: Felicia Hutabarat
Art Director: Wilson Ariyaduta
Copywriter: Putriani Mulyadi
Digital Imaging: Kupi Arif
Published: December 2015

Sign here to reduce global warming.

Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
Creative Director: David Guerrero
Art Directors: Joel Limchoc, Joni Caparas
Copywriters: David Guerrero
Photographer: Dindo Villaester
Published: May 2007

Be the hero.

dvertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

By 2050 many of the worlds cities may be under water.

Advertising Agency: Euro RSCG 4D, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski
Published: October 2008

TREE

REEF

Arvore photographers:Murilo Melo
Advertising Agency: DDB Brasil
Executive Creative Directors: Guilherme Jahara, Marcelo Reis, Julio Andery, Rodolfo Sampaio, Sergio Valente
Creative Directors: Murilo Melo
Copywriter: Renato Ramalho
Arrecife photographers: Murilo Melo
Ilustrator: Quad Studio (Arvore)
Typographer: Nereu Marinho
Art Buyer: Carolina Galastri
Account Directors: PolikaTeixeira, Ana Paula Grassmann
Planner: Phillippe Bertrant
Media: Fabricio Andrade, Fabiana Manfredi
Advertiser´s Supervisor: Heloisa Helena de Oliveira
Published: April 2009

If the tree falls, we all fall.

If the ice falls, we all fall.

Creative directors: David Garcia, Aleix Bou
Copywriter: Aleix Bou
Art Director: David Garcia
Published: June 2010

Exploiting the ecosystem also threatens human lives.
For a living planet.

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana
Published: June 2010

It’s your turn.

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng
Published: June 2009

WWF: Biodiversity And Biosafety Awareness]

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle, Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser’s Supervisor: Jacques-Olivier Barthes
Account Supervisors: Benoît De Fleurian, Elie Sicsic, Nathalie Avedissian, Laurent Janneau
Published: June 2010

WWF: Ivory

A display of wealth of moral bankruptcy?

Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Published: September 2010

How much should we pay for this?
More and more elephants are being killed only for their tusks. Stop buying.

Advertising Agency Bates 141 Jakarta, Indonesia
ECD: Hendra Lesmono
Copywriters: Iyan Susanto, Hendra Lesmono
Art Director: Andreas Junus
Account: Mohammad Rangga
Digital Imaging: Procolor
Photographic Studio: Lai, Groovy
Published: September 2010

The Bluefin Tuna is being fished to extinction.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
Published: March 2011

70% of plastic ends up in the sea.

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
Published: September 2011

WWF: Circle of life

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Art Directors: Alex Tan, Ang Sheng Jin
Production Manager: Bobby Koh
Copywriter: Joseph Cheong
Photographer: Kin Yee / Teo Studio
Retoucher: Felix Wang
Props Maker: Kin Yee
Published: October 2011

Desertification destroys 6.000 species every year.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim
Published: November 2011

Don’t create new species.

Discover the natural diversity of animal and plant species and preserve wildlife by participating in the annual cleaning of the nature parks in Bulgaria.

Advertising Agency: Ogilvy & Mather, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Directors / Illustrators: Ilian Iliev, Kostadin Kokalanov
Copywriter: Maksim Stoimenov
Published: June 2013

Stop one. Stop them all.

Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy Dilallo
Creatives: Brendan Donnelly, Guy Futcher
Concept Illustrator: John Henry Pajak
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Illusion
Production: Somsak Pairew, Kitidej Rattanasuvansri
Designer: Jason Young
Executive Print Producer: Jeremey Devilliers
Group Business Director: Holly Cracknell
Senior Business Manager: Rosie Carey
Published: June 2014

 

The blue whale is becoming harder to see.
Take action and help us to protect it.

 

 

The emerald hummingbird is becoming harder to see.
Take action and help us to protect it.

 

 

The polar bear is becoming harder to see.
Take action and help us to protect it.

The sumatran tiger is becoming harder to see.
Take action and help us to protect it.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Alexander Pineda
Art Direction: Diana Parra
Copywriting: Alexander Pineda
Illustration: Digital Arts Network Dubai
Account Manager: Mohammad Khan
Published: January 2015

 

WWF: Fox

 

WWF: Mink

 

WWF: Seal

Advertising School: Miami Ad School, Miami / Hamburg
Art Directors: Cristen Arauz, Theresa Heil
Published: October 2015

WWF: Giraffe

Advertising Agency: Publicis Nurun France, Paris, France
Creative Director: Elie Trotignon
Art Directors: Matthieu Droulez, Stephane Blin
Planning: Olivier Bailloux
Executive Director: Pierre Bernet
Published: November 2015

 

 

Time is running out for them, not for plastic.  Be a responsible tourist. Get involved today.

Art Director / Photographer: Deepak Malhotra
Copywriter: Twisha Sharma

The Future is Man Made

Advertising Agency: Leo Burnett, Sydney
Creative Director: Mark Collis
Art Directors: Grant McAloon
Photographer: Andreas Smetana.

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010

Extinction can’t be fixed

Advertising Agency: BBDO, Spain
Published: August 2013

Polluted river water kills as many people as a nuclear explosion.

 

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
Published: November 2008

Set harm, get harm.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su
Published: June 2009

Our life at the cost of theirs?

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay
Published: January 2009

One out-all down

Advertising Agency: Lapizdebits, Bogotá, Colombia
Creative Director: Artiom Eduardo Gelvez Kostenko
Art Director: Artiom Eduardo Gelvez Kostenko
Copywriter: Alex Valyukh
Published: May 2016

There can be no wildlife without trees.

Advertising Agency:Adfactors Advertising, New Delhi, India
Creative Director:Rajnish Tripathi, Shashank Gupta
Art Director:Rajnish Tripathi
Copywriter:Rajesh Sinha
Illustrator:Rajnish Tripathi

When you leave the light on, you’re not the only one who pays.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
Published: April 2009

Like

Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tobias Aggergaard
Art Director: Jeppe Kuld
Copywriter: Tobias Løvschall-Wedel
Published: January 2015

Blue Whale

Barasingha

Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha
Published: February 2009

Before it’s too late.

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor: Laurent Lilti
Published: April 2008

Forests For Life

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director:Wisit Lumsiricharoenchoke
Copywriter:Kulvadee Doksroy, Khanitta Wichitsakonkit
Art Director:Gumpon Laksanajinda
Account Supervisor:Jiravara Virayavardhana, Phannika Vongsayan
Photographer:Anuchai Sricharunputong, Remix Studio

BONES

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Group Executive Creative Director:
Wisit Lumsiricharoenchoke
Creative Director:Gumpon Laksanajinda, Nopparat Wattanawaraporn
Copywriter:Showtika Somjid, Kris Garford Spindler
Art Director:Nopadol Srikieatikajohn, Eugene Cheong, Peerawat Temsomboon
Agency Producer:Paiboon Suwansangroj
Communications Director:Patsa Attanon
Managing Director:Phawit Chitrakorn
Production Company:Illusion
Illustrator:Surachai Puthikulangkura, Supachai U-Rairat, Somsak Pairew

Source:Ads of the world
Source: Adeevee

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